Ananas Anam | Piñatex Luxe

The Company

Ananas Anam is the company behind Piñatex®, an innovative natural textile made from pineapple leaf fibre. The leaves are the by-product of existing agriculture, and their use creates an additional income stream for farming communities.

R&D Focus

We are working with the Centre for Circular Design at Chelsea College of Arts (UAL) to explore new functionality and applications of our bio-based non-woven and sustainable material by exploring embellishment and other value-added processes.

The project launched in February 2020.



Dr Helen Paine

R&D Project Lead


Helen is a Research and Development Project Lead on the BFTT project working with Ananas Anam. She completed her PhD at The Royal College of Art in 2016, which partnered with industry to develop new applications for advanced textile joining technologies. She has since worked at Centre for Circular Design (UAL) as a Research Assistant on Mistra Future Fashion and a Research Fellow with London Doctoral Design Centre (LDoc). Helen’s approach to design research links with industry to explore new material futures through a sustainability lens and bridges between engineering and design disciplines. She has experience working as a consultant for sportswear and automotive clients, including Pentland Brands. Alongside BFTT Helen works as a Lecturer on the BA Textile Design course at Chelsea College of Arts with a focus on Professional Development. Core skills and competencies include:

  • Applied materials R&D
  • Textile joining and surfacing technologies
  • Circular design research



Dr Raquel Prado

R&D Company Lead

Ananas Anam Ltd

Dr Raquel Prado-Garcia is now a Sustainability and Research manager at Ananas Anam. She graduated as a Chemist (Biscay campus) and years later obtained a PhD under the program “Renewable materials engineering” (Gipuzkoa campus) at the University of the Basque Country. She worked as a research associate at Imperial College London for 4 years. Her research topic was about increasing sustainability in biorefinery processes. She is a PhD co-supervisor. She is a full member of the Royal Society of Chemistry (MRSC) and has been a member of various COST actions related to biomass processing. Her role at Ananas Anam is related to the environmental part of the sustainability and technical performance of the material.


Dr Kate Goldsworthy

R&D Academic Mentor


Kate is Co-Director of the Centre for Circular Design at UAL, a world-leading research centre using practice research to innovate, steer and support circular economies and communities around the globe. Kate’s design research operates at the intersection of materials science with design and sustainability principles. As industry and Governments raise the priority of sustainable business, Kate has undertaken a range of industrial consultancy projects for fashion and textiles organisations including Worn Again Technologies Ltd, Filippa K, VF Corporation and the Ellen MacArthur Foundation. Core skills and competences include:

  • Laser finishing for fashion and textiles
  • Circular economy and circular design research
  • Sustainable business consultancy in the fashion sector